How the Lottery Screws With Your Head

A lottery ticket reveals your
mental programming about money!

lotteryticket-mental-programming-for-wealth

Let’s face it.  Everyone expects to win the grand prize when they purchase a lottery ticket… contrary to the statistics that say you are more likely to be hit by a bus, but our general lack of understanding when it comes to reality is a story for another article.

We all have mental programming that creates our attitudes & beliefs about creating wealth in our lives.  Buying a lottery ticket and evaluating the stories in your head can reveal the inner workings of your mind and the ways that it has been programmed.

What happens in your head when you buy a lottery ticket?

The first thing that happens is that your mind, both consciously and subconsciously, is that you start playing out scenarios of what you would do when you win based on the deep, ingrained mental programming you have accumulated over your life.  (Note that I said “when you win”, not “if you win”.  The mind only cares about the winning scenario at this point.)

Pretty much everyone’s “winning lottery scenario” falls into one of the following 3 categories…

(1) Let’s Buy Toys !
or the “YAY, I’m Rich! I can do anything!” scenario…

This involves speculation on all the great things that you can buy… new, fancy cars, boats, planes (?), new clothes, a big house, lavish parties, trips to exotic locations and much, much more.  Since a lottery win is so far beyond most people’s current level of spending it seems like anything is possible.  But do you notice something about this fantasy?  All the money is going OUT of the winner’s pocket once they win.

What does this reveal about your mental programming about wealth?

First, the odds are you are probably poor or lower middle class.  Even if you aren’t now, you will probably end up that way because of your spending habits.  Why?  Because you spend money on things that go down in value or that have no intrinsic (built-in) value.

It is also likely that you buy more than a few lottery tickets per year since you feel the chances of you building a large fortune from scratch

(2)  Give it away !
or the “Share the Wealth” scenario

You imagine how much you will give to charities, what you might buy for your friends and your family and how grateful they will be for being a part of your windfall.

What does this reveal about your mental programming about wealth?

This type of scenario shows that, at some level, you feel that you don’t deserve to be wealthy.  You probably apply this same thinking to other areas of your life to make sure that you do not get too far ahead of your peer group in terms of wealth.  In other words, you hold yourself back to the level of your current status where you are comfortable and people are comfortable with you.

Can you break out of this thinking?  Sure, but it will take a conscious decision to recognize who is honestly would support your increased wealth and who would rather you were more like them.

Alternatively, you may think that you (or “life in general”) should be “fair” and if you have good luck, then you need to spread it around as much as possible.  There is probably a good bit of “guilt programming” built in there too saying that if you have more than others than you should feel guilty about it.  (Recognize any religious overtones here?)

Again, you can break out of this thinking by recognizing that it shows up in your mind and replacing it with more productive thoughts such as “I deserve to be wealthy and by learning the mental techniques I can teach others how to bring themselves up to my level instead of giving them crumbs from my plate.”  It is the old story, “Give a man a fish, you feed him for a day.  Teach a man to fish and you feed him for a lifetime.”

(3) Invest in … 
or the “More of what I’m already doing” scenario.

Since you already understand how to grow your wealth, you see a lottery win as something different from most people.  You see it as simply accelerating your current strategy for wealth creation.  Because of this, you rarely buy a lottery ticket (probably less than one a year) and you do it for the entertainment value without worrying about whether or not you will eventually accumulate millions.

Perhaps you buy a ticket when there is an especially large jackpot that catches your attention.  Or maybe you are facing challenges to your plan for wealth accumulation and you feel that a lottery win would help smooth over some of life’s rough patches.

Unfortunately, you eventually realize that money is not the answer to your problems.  More money brings different problems … but that’s OK since it is part of the growth process of life.  Plus, wouldn’t you rather have the problem of managing millions of dollars instead of scraping by to pay your bills each month?

What does this mean for your mental programming towards wealth?

Since most people are a mix of the three responses shown above, it is easy to see how we are all programmed to think certain ways about money.  Your primary response to your lottery win scenario tells you about how your react to money in all areas of your life because the subconscious programming in your mind doesn’t turn off.  It is there whenever you encounter an opportunity to make money or an opportunity to spend or waste money.  If you bring your programming into your conscious mind, you can begin to make changes and when you change your mental programming for wealth, you will notice more opportunities for wealth building as well as ways you can hold onto more of what you already have.

Is there a little-known “4th Scenario”?

Losing Lottery Ticket - Mental Programming 4 WealthAt this point you are probably wondering what I thought of when I got the lottery ticket shown in the photo on this page, right?  Well, I can honestly say that I thought of all three scenarios.  I would probably get a new car (since I am overdue for an upgrade) and most of the money would go towards real estate purchases (NYC brownstone, ski lodge).  It would also help fund my charity which will help teach wealth mentality to more people.

I also created the “4th Scenario” where I bought a lottery ticket (over $130 million grand prize), checked the numbers after the drawing (I lost, of course) and then I wrote an article about it so that the ticket can become a business expense.  :))

What’s your mental programming towards wealth?

Where do you fit?  What stories do you create in your mind when you buy a lottery ticket?  Leave a reply in the comment section below and tell us what you found out about your own mental programming for wealth !

 

New Business alert…

While I still have a keen interest in my real estate investment business, I have begun to create an internet-based service business. I can’t say too much about it yet, but I’m hoping to have it into beta testing in September.

What made me announce it today?
Seth Godin had a blog post today about “Training Your Customers” which resonated with a portion of the philosophy that I will be using for the new business.

What “philosophy”?
My overall premise for the business is that the state of customer service is generally dismal in the United States. (I can’t speak definitively about other countries, but I suspect that many are in a similar boat.) Given this very low “bar” for customer service, it makes sense that there could be a HUGE competitive advantage to a company that is able to provide superior customer service on a consistent basis. Not that it will be easy… but there is certainly a window of opportunity.

How does that relate to “training customers”?
Customer service is essentially a matter of expectations and the concept of “training customers” can be a very useful tool for setting and maintaining those expectations. It is also important for a business to set standards both for workers AND customers. If someone is going to be a customer of ours (and receive our utmost effort and service) we will demand a civilized interaction and no abuse of the workers will be allowed. Other companies may train their customers to expect cheap prices (as a trade-off for incredibly poor customer service) but we will strive for competitive prices … and incredibly good customer service.

As Seth Godin calls it, we will “train” our customers … so that we can provide them with the best customer service in the world. Customer Service is not about performing miracles… it is about setting, meeting and then exceeding expectations along parameters that are important to the customer.

Would like to work for a company like this?
Well, you won’t be able to … because all the work will be done by contractors who will be in business for themselves. On the other hand, if you want to go into business for yourself (and gain the benefits that come with business ownership) then you should stay tuned to this blog for more information.

Warning…
This work won’t be “easy” since for many people, providing top customer service is an unnatural act. On the other hand, we will provide training and, if you are motivated to succeed, we will help you develop your customer service skills as well as your business management skills.

It is going to be an exciting 2010 and I’m looking forward to a fun ride !

d.Mark “Dave” Wheeler